Apr 18
You put together the business plan, signed the lease, designed an informative website and…*crickets*. It can be pretty discouraging when you put in the effort, but you're not attracting yo...
Continue ReadingMar 28
Everybody loves getting new business – it's exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into gene...
Continue ReadingJan 8
When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to ...
Continue ReadingOct 14, 2024
How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how ...
Continue ReadingJun 27, 2024
Your phone's ringing off the hook. You've got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how you're ever...
Continue ReadingJun 13, 2024
You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether t...
Continue ReadingMar 5, 2024
In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...
Continue ReadingFeb 26, 2024
Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand's values. But the truth is, positive customer experiences can be difficul...
Continue ReadingJan 21, 2024
What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform h...
Continue ReadingJan 13, 2024
No matter what they're purchasing, no one wants their products to be unsafe – it's a no-brainer! In the United States, there are several different product safety regulations that promotional ...
Continue ReadingJan 6, 2024
We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...
Continue ReadingNov 15, 2023
As business owners, it's crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it's als...
Continue ReadingNov 7, 2023
Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for...
Continue ReadingSep 9, 2023
As the reality of our planet's changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 2018 ...
Continue ReadingMar 10, 2023
In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...
Continue ReadingJan 12, 2023
Do you want to lead? Or, are you already in a management or supervisory role and want to be the best leader you can be? Then we've got good news for you. No matter what your current position is lik...
Continue ReadingJan 5, 2023
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...
Continue ReadingNov 6, 2022
In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest adv...
Continue ReadingAug 24, 2022
Whether you just found out you need products for an event soon, or someone forgot to place an order, sometimes rush orders just happen. And that's okay! Getting your order in last minute doesn't me...
Continue ReadingMar 28, 2022
As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and comp...
Continue ReadingJan 29, 2022
If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...
Continue ReadingJan 14, 2022
Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...
Continue ReadingJan 6, 2022
With more and more people preferring to conduct business exclusively online, a user-friendly website isn't just desirable, it's required if you want to be successful. These seven tips will help you...
Continue ReadingNov 2, 2021
Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of busine...
Continue ReadingSep 28, 2021
In the past, the words “work” and “fun” were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are ...
Continue ReadingSep 13, 2021
Getting free items can feel like winning the lottery. Whether it's a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get something for ...
Continue ReadingAug 30, 2021
Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluab...
Continue ReadingJul 24, 2021
From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...
Continue ReadingJun 10, 2021
When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract ...
Continue ReadingMay 12, 2021
When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different ...
Continue ReadingApr 13, 2021
We're all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually defin...
Continue ReadingJan 25, 2021
Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms ar...
Continue ReadingOct 9, 2020
“Business as usual.” The common phrase people use when everything resets and goes back to a normal routine. However, due to the COVID-19 pandemic and the safety of employees as the numb...
Continue ReadingSep 10, 2020
Employee engagement starts the second a new employee walks in the door, so it's important for companies to make a good impression on their first day! The onboarding process shouldn't just be about ...
Continue ReadingAug 19, 2020
If you work from 9 to 5, chances are you've sat in a meeting before. Whether it be a brainstorm session or roundtable discussion, it doesn't matter the industry you are in, meetings are inevitable....
Continue ReadingAug 11, 2020
Once you've found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple decorati...
Continue ReadingJul 6, 2020
If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popul...
Continue ReadingJun 29, 2020
During times of growing uncertainty in the global markets, customers are becoming more and more interested in purchasing American-made items. Buying American-made is about more than just patriotism...
Continue ReadingMay 31, 2020
Empathy is the ability to feel the same emotions felt by someone else. This trait allows you to feel pain for a friend whose going through a divorce, or excitement for a sister who was recently pro...
Continue ReadingMay 10, 2020
Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...
Continue ReadingDec 17, 2019
Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're sti...
Continue ReadingDec 10, 2019
So, you're traveling for work again. There are only 365 days in the year, can you recall how many days you've been on the road? It doesn't matter if you are traveling internationally to Hong Kong,...
Continue ReadingDec 3, 2019
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...
Continue ReadingAug 16, 2019
A logo is often a company's first impression and it can impact a customer's perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that repre...
Continue ReadingAug 9, 2019
The world of graphic and web design is complicated and there is a lot of terminology out there to learn. To help you out, we've put together a cheat sheet with answers to some of the top graphic de...
Continue ReadingJul 19, 2019
As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...
Continue ReadingFeb 4, 2019
If there's one thing we never have enough of, it's time. We haven't quite figured out a way to freeze time yet, but we have found ways to save it. If you're a busy professional, these three FREE pl...
Continue ReadingDec 29, 2018
Sometimes life gets hard. You don't have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, can ge...
Continue ReadingDec 1, 2018
Social media is one of the fastest growing and ever-changing media platforms in existence. What began as an online community for the younger generations, now encompasses billions of people across t...
Continue ReadingOct 26, 2018
It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...
Continue ReadingOct 19, 2018
We all have a superstar in the office. They're the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym every d...
Continue ReadingSep 21, 2018
After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ...
Continue ReadingJun 6, 2019
A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...
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