9 Useful Apps for Sales & Marketing Professionals

Jun 27

Your phone’s ringing off the hook. You’ve got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how...

Continue Reading

Your Product Decorating Questions Answered

Jun 13

You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether t...

Continue Reading

The Power of Perceived Value

Mar 05

In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...

Continue Reading

Customer Experience + Branding: The Relationship Goals of Marketing

Feb 26

Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand’s values. But the truth is, positive customer experiences can be di...

Continue Reading

5 Fail-Proof Ideas for Your Business Instagram

Jan 21

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform h...

Continue Reading

Product Safety: What You Need to Know

Jan 13

No matter what they’re purchasing, no one wants their products to be unsafe – it’s a no-brainer! In the United States, there are several different product safety regulations that ...

Continue Reading

What’s Up With Unboxing Videos? The Trend You Must Try

Jan 06

We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...

Continue Reading

6 Books That Every Business Owner Should Read

Nov 15, 2023

As business owners, it’s crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it...

Continue Reading

What Millennials Want (And How to Work With Them)

Nov 07, 2023

Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for...

Continue Reading

Sustainability & Environmental Responsibility: Why it Matters

Sep 09, 2023

As the reality of our planet’s changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a...

Continue Reading

5 Invaluable Marketing Books to Help Grow Your Brand

Mar 10, 2023

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...

Continue Reading

Leading the Workplace: How to Develop Your Leadership Skills

Jan 12, 2023

Do you want to lead? Or, are you already in a management or supervisory role and want to be the best leader you can be? Then we’ve got good news for you. No matter what your current position ...

Continue Reading

6 Things You're Missing out on by Not Using Promotional Products

Jan 05, 2023

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

Continue Reading

Why You Need Promotional Products

Nov 06, 2022

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest adv...

Continue Reading

How to Make Rush Orders Less Stressful

Aug 24, 2022

Whether you just found out you need products for an event soon, or someone forgot to place an order, sometimes rush orders just happen. And that’s okay! Getting your order in last minute does...

Continue Reading

6 Reasons You Need a Company Store

Mar 28, 2022

As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and comp...

Continue Reading

The History of Promotional Products

Jan 29, 2022

If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...

Continue Reading

16 Ways Color Affects Your Branding and Marketing

Jan 14, 2022

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...

Continue Reading

7 Ways to Instantly Make Your Website More User-Friendly

Jan 06, 2022

With more and more people preferring to conduct business exclusively online, a user-friendly website isn’t just desirable, it’s required if you want to be successful. These seven tips w...

Continue Reading

Advice for Getting the Most Out of a Business Trip

Nov 02, 2021

Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of busine...

Continue Reading

Why You Should Be Having More Fun at Work

Sep 28, 2021

In the past, the words “work” and “fun” were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are ...

Continue Reading

The Power of Promo: Why People Love Freebies

Sep 13, 2021

Getting free items can feel like winning the lottery. Whether it’s a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get somethin...

Continue Reading

How to Protect Your Business From Hackers

Aug 30, 2021

Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluab...

Continue Reading

8 Graphic Design Mistakes to Avoid

Jul 24, 2021

From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...

Continue Reading

5 Ways to Boost Employee Morale

Jun 10, 2021

When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract ...

Continue Reading

Lanyards: Everything You Need to Know

May 12, 2021

When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different ...

Continue Reading

Generation Z vs. Millennials: What’s the Difference?

Apr 13, 2021

We’re all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually...

Continue Reading

5 Tips for Boosting Social Media Engagement

Jan 25, 2021

Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms ar...

Continue Reading

Business Travel: How COVID-19 Changes Everything

Oct 09, 2020

“Business as usual.” The common phrase people use when everything resets and goes back to a normal routine. However, due to the COVID-19 pandemic and the safety of employees as the numb...

Continue Reading

How to Put Together an Onboarding Kit

Sep 10, 2020

Employee engagement starts the second a new employee walks in the door, so it’s important for companies to make a good impression on their first day! The onboarding process shouldn’t ju...

Continue Reading

5 Simple Tips to Organize and Run Effective Meetings

Aug 19, 2020

If you work from 9 to 5, chances are you’ve sat in a meeting before. Whether it be a brainstorm session or roundtable discussion, it doesn’t matter the industry you are in, meetings are...

Continue Reading

Imprint Everything: A Guide to Printing Methods

Aug 11, 2020

Once you’ve found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple de...

Continue Reading

Your Guide to Promotional Shirts

Jul 06, 2020

If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popul...

Continue Reading

Why You Should Buy USA-Made

Jun 29, 2020

During times of growing uncertainty in the global markets, customers are becoming more and more interested in purchasing American-made items. Buying American-made is about more than just patriotism...

Continue Reading

How to be an Empathetic Leader and Still Get the Job Done

May 31, 2020

Empathy is the ability to feel the same emotions felt by someone else. This trait allows you to feel pain for a friend whose going through a divorce, or excitement for a sister who was recently pro...

Continue Reading

How Promo Products Can Tell Your Brand's Story

May 10, 2020

Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...

Continue Reading

How to Work Smarter, Not Harder

Dec 17, 2019

Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're sti...

Continue Reading

5 Healthy Tips for Business Trips

Dec 10, 2019

So, you’re traveling for work again. There are only 365 days in the year, can you recall how many days you’ve been on the road? It doesn’t matter if you are traveling internation...

Continue Reading

6 Things You're Missing Out on by Not Using Promotional Products

Dec 03, 2019

Promotional products aren’t just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a ...

Continue Reading

Branding 101: Let’s Talk Logos

Aug 16, 2019

A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic elemen...

Continue Reading

Your Graphic & Web Design Cheat Sheet

Aug 09, 2019

The world of graphic and web design is complicated and there is a lot of terminology out there to learn. To help you out, we’ve put together a cheat sheet with answers to some of the top grap...

Continue Reading

Your Brand Is Your Business - Market It!

Jul 19, 2019

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...

Continue Reading

3 Things Every Busy Professional Needs

Feb 04, 2019

If there’s one thing we never have enough of, it’s time. We haven’t quite figured out a way to freeze time yet, but we have found ways to save it. If you’re a busy professio...

Continue Reading

How to Juggle Work and Life Balance Like a Boss

Dec 29, 2018

Sometimes life gets hard. You don’t have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, ...

Continue Reading

4 Steps to #Winning Social Media

Dec 01, 2018

Social media is one of the fastest growing and ever-changing media platforms in existence. What began as an online community for the younger generations, now encompasses billions of people across t...

Continue Reading

Graphic Design Terms Everyone Should Know

Oct 26, 2018

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...

Continue Reading

How to Manage the Workload of a Leader

Oct 19, 2018

We all have a superstar in the office. They’re the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym e...

Continue Reading

How One Hour Can Determine Your Success

Sep 21, 2018

After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ...

Continue Reading

Branding 101: What Makes a Brand Powerful

Jun 06, 2019

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...

Continue Reading
Close Search